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New Data-Driven Amazon Strategy Harnesses Consumer Intent to Gain Competitive Advantage

Wpromote's retail media experts reveal a new approach to the fastest-growing digital ad platform

Wpromote’s Amazon experts have released a brand new approach to Amazon advertising designed to help brands gain a significant advantage on the platform. The major differentiator is a data-driven focus on consumer intent as the foundation of campaign structure, as opposed to the more common product-based approach.

Finding a new answer to the Amazon question became a major priority for the award-winning agency as the ecommerce giant continued to invest heavily in developing advanced marketing capabilities to respond to the digital transformation of consumer buying behavior.

The strategy combines mature best practices and learnings from established channels like paid search with Amazon’s unique tools and offerings to produce an agile framework that mitigates issues like cannibalization and inefficiency while improving ad effectiveness across paid, earned, and owned media on Amazon.

This shift is critical for brands looking to capitalize on the acceleration of Amazon’s position as a major digital ad platform challenging Google and Meta’s long-established dominance. According to eMarketer, there was a 53% jump in net digital ad revenues on Amazon between 2019 and 2020, followed by a 56% jump between 2020 and 2021. The same report noted that Google’s share of digital ad revenue has fallen year-over-year and Facebook’s share has essentially remained flat, while Amazon has grown its share of the pie every year since 2019.

“A couple of years ago, major brands were not prioritizing investing in Amazon,” explains Eduardo Suarez, Director of Amazon and Marketplaces for Wpromote. “But it’s essential now to look for new ways to connect with consumers, and more people are going to the Amazon search bar much earlier in the purchase journey. The opportunity is there to acquire new customers at scale, and we are helping brands harness it by putting a system in place that allows us to test in real time, focus on efficiency, and drive incremental growth. That’s why we’ve been able to drive massive gains for clients like KidKraft, who saw a 346% increase in new-to-brand orders in just a year.”

The new whitepaper from Wpromote includes the strategic approach across the full Amazon flywheel, as well as detailed insights into granular campaign builds and testing. Finally, it provides a full roadmap to full-funnel DSP campaigns that maximize the potential of Amazon’s first-party data capabilities and the significant growth of the platform ecosystem.

Download the full report here to get the full story behind Wpromote’s new approach to Amazon advertising and paid media. 

Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 6 offices across the United States, we help leading brands like Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve their goals through cross-channel marketing powered by digital intelligence. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients. For additional information, visit