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Motorola Solutions Announces New Brand Narrative, “Solving for Safer”

The company worked with agency VSA to highlight its sharpened focus on solving for safer communities, safer schools and safer businesses.  

The company worked with agency VSA to highlight its sharpened focus on solving for safer communities, safer schools and safer businesses.  

November 16, 2023

New York – Motorola Solutions took to the New York Stock Exchange floor yesterday morning to unveil its new brand narrative, “Solving for Safer.” The brand narrative was crafted with agency VSA to better communicate Motorola Solutions’ transformation and investment in public safety.

The sentiment behind the new brand narrative conveys Motorola Solutions’ continual commitment to improving public safety. VSA Associate Partner and Head of Content Bill Maday explains, “‘Solving’ speaks to Motorola Solutions’ constant drive to innovate, while ‘safer’ embodies its promise that just as threats to public safety are ever-evolving, so are its technologies.”

“We think more people should know about the amazing and important work Motorola Solutions does,” says VSA Associate Partner and Head of Strategy Michael Girts. “This new brand narrative tells their story in a powerful, simple and inspiring way, and it helps them get the credit they deserve for building and connecting the technologies that make the world safer.”

Over the past nine years, Motorola Solutions has invested $12 billion in research, development and the acquisition of safety technologies with a single goal: to connect those in need with those who can help. These technologies enable private enterprises and public safety agencies to collaborate quickly when it matters most. 

The new brand narrative is being rolled out through a massive public launch, including a ringing of the opening bell at the New York Stock Exchange and a full-page ad in the Wall Street Journal. The brand narrative will also be rolled out internally. 

“We’re excited to see this brand narrative continue to inspire our workforce and our investors,” says VSA CEO Anne-Marie Rosser. “It’s a bright future for Motorola Solutions, and now they have the words to describe it.” 

About Motorola Solutions

Motorola Solutions is solving for safer. We build and connect technologies to help protect people, property and places. Our solutions enable the collaboration between public safety agencies and enterprises that’s critical for a proactive approach to safety and security. Learn more about how we’re solving for safer communities, safer schools, safer hospitals, safer businesses – safer everywhere – at


VSA’s purpose is to design for a better human experience. As a strategy and design agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified and independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM.