MJV Technology & Innovation, the leading consulting firm on design thinking and innovation for Fortune 500 brands, has released an ebook to provide insight on measuring success from design thinking implementation. Titled Design Thinking ROI, the book aims to be a roadmap for marketing and technology executives incorporating design thinking into their product development and marketing programs.
The book is provided by MJV at no charge to give corporate leaders a glance into the framework that it uses when advising Fortune 500 clients on the design thinking methodologies that improve customer experience and engagement. Design thinking has become a critical component of product development for companies in industries as varied as consumer goods, financial services, and technology. “A well-executed Design Thinking process generates measurable returns and a wide range of benefits.” says MJV’s CEO, Mauricio Vianna.
MJV’s Design Thinking ROI ebook can be downloaded for free here.
About MJV Technology and Innovation
MJV Technology and Innovation is a leading global consulting and development firm specializing in digital transformation. The firm serves Fortune 500 clients including Coca-Cola, Delta, BNP, Cartier and more in implementing data-driven innovation and strategies, including design thinking, ESG practices, consumer experiences and data analytics. The firm was founded in 1997 and has locations across the US, Europe and Latin America.