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MJV Innovation Releases Customer Lifetime Value Book

MJV Technology & Innovation, a leading global consultancy on business transformation, data analytics and digital, has announced the launch of its latest ebook, Customer Lifetime Value.

MJV Technology & Innovation, a leading global consultancy on business transformation, data analytics and digital, has announced the launch of its latest ebook, Customer Lifetime Value. The book takes a deep dive into customer lifetime value and offers business leaders seven different strategies for increasing it.

As the fight for market share intensifies in the digital age, customer lifetime value (CLV) has become a critical driver of long term business success. As the c-suite pays increasing attention to the tactics and strategies that drive CLV, teams across product, marketing and sales are innovating new frameworks for collaboration. 

MJV’s Customer Lifetime Value book provides a comprehensive look at what CLV is and why it matters more than ever, how to calculate it, and how to increase CLV metrics using MJV’s strategy framework.

Download the book for free at: https://content.mjvinnovation.com/customer-lifetime-value 

About MJV Technology & Innovation

MJV Technology & Innovation is a leading global consulting and development firm specializing in digital transformation. The firm serves Fortune 500 clients including Coca-Cola, Delta, BNP, Cartier, and more in implementing data-driven innovation and strategies, including design thinking, ESG practices, consumer experiences, and data analytics. The firm was founded in 1997 and has locations across the US, Europe, and Latin America.

MJV Technology & Innovation is a multinational consulting firm specializing in design thinking, innovative strategy and data analytics for Fortune 500 companies. They serve clients including Coca-Cola, BNP, Delta, Sanofi, Santander, Bradesco and more across North America, Europe and LATAM. MJV's multidisciplinary team is made up of designers, engineers, anthropologists, data scientists, developers, entrepreneurs, and more. We believe in collaborative work and we apply Design Thinking and Agile Methodologies as a guide to all our projects. Learn more at http://www.mjvinnovation.com