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Marigold Launches Martech Solution, Enabling Personalization at Scale

Latest Release Builds on Marigold’s Best-in-Class Multi-Channel Engagement, Personalization and Privacy Capabilities to Help Brands Accelerate Customer Trust and Loyalty

Global relationship marketing pioneer Marigold has introduced a cutting-edge new martech solution designed to give marketers the ability to achieve hyper-personalization at scale while navigating the challenges of privacy and deliverability in today’s complex digital landscape. 

This release integrates top-tier email, omnichannel marketing, SMS, and loyalty technologies with zero-party data, robust permission management, and dynamic personalization tools, enabling brands to foster trusted, long-term relationships with their customers.

“Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, Chief Product Officer of Marigold. “With Marigold’s Relationship Marketing solution, marketers have access to messaging and loyalty program data to deliver key use cases, and the ability to integrate with data lakes or data warehouses such as Snowflake, Databricks, Google, Redshift and more, empowering marketers to create more meaningful and real-time connections throughout the customer lifecycle. Today, we set the stage for a new era of customer engagement and brand success.”

This combined solution helps marketers create meaningful and real-time connections throughout the customer lifecycle, setting the stage for a new era of customer engagement and brand success. It includes:

  • Marigold Engage+:An enterprise-class omnichannel messaging platform configurable to specific needs, supported by a services organization with deep industry expertise.
  • Marigold Engage: A powerful omnichannel messaging platform designed to activate marketing-focused growth plans and foster long-lasting customer engagement and loyalty.
  • Marigold Engage Express: Provides out-of-the-box omnichannel solutions for specific verticals and use cases, including SMBs, agencies, higher education, non-profits, and franchises.
  • Marigold Grow: Facilitates the capture of zero-party data and consumer preferences through customizable interactive experiences, helping build trust and expand audiences.
  • Marigold Loyalty: A flexible, natively integrated loyalty program solution designed to drive repeat purchases, retention, and growth.
  • Marigold LiveContent, powered by Liveclicker: this real-time personalization tool enables marketers to deliver up-to-the-minute content seamlessly.

“Today’s announcement represents a significant milestone in our vision to provide clients with an orbital view of their customers across the full Relationship Marketing continuum. This visibility allows them to orchestrate data-rich engagement programs in a cohesive solution powered by our martech heritage and expertise,” said Wellford Dillard, CEO of Marigold. “We are again leading the way, helping marketers do and deliver more by providing a smarter-not-harder approach for brands to win more business, earn customer trust and future-proof their growth strategies.”

For more information about Marigold’s Relationship Marketing solution and offerings, visit meetmarigold.com.

About Marigold

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions -  Marigold Grow, Marigold Engage, and Marigold Loyalty - that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses. Find out more at MeetMarigold.com.

Follow Marigold on LinkedIn.