Madhive Helps TV Broadcaster Capitalize On Streaming And Drive 600% Revenue Growth

Madhive, the leading technology company engineered for modern TV advertising, has announced its success collaborating with a media company on its streaming advertising platform. The campaign led to a 600% increase in revenue for the broadcaster, year over year. It also generated a 3X increase in advertisers and 1.8B impressions.

The broadcaster wanted to evolve along with modern viewing habits and extend their reach into streaming television, capturing the attention of roughly 40M U.S households who have cut the cord. They knew that embracing advertising via CTV would mean targeting this rapidly-growing audience in a more nuanced, data-led and effective way, without the need to fight against cable and radio companies for local ad dollars.

The broadcaster partnered with Madhive to make use of their CTV platform to create a custom suite of tools to manage supply, demand and data. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. Madhive’s platform allows precise targeting as advertisers can onboard their first-party data and use their CTV device graph to find their customers in the streaming world.

Not only did this result in a huge boost to revenue, their approach led to a 3X increase in advertisers, all of whom can optimize their viewer experience by setting targets around viewing frequency and run creative sequencing to evolve messaging throughout the buyer’s journey. The broadcasting company also gained more interest from large agencies and holding companies, keen to reap the rewards from this more sophisticated form of advertising. Continual audience insights mean that advertisers can benefit from ultra-granular attribution, understanding who saw an ad and then went on to make a purchase.