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Linqia Launches Fill The Feed, Redefining UGC as Demand for Creator Content Heats Up

Linqia's launch of Fill the Feed offers brands a cost-efficient, high-quality solution for creator generated content that can be used for all digital marketing channels

Linqia, the calm in the chaotic sea of influencer marketing, today announced their newest offering, Fill The Feed, which offers a fast and cost-efficient solution for companies to generate branded creative assets for paid and owned digital channels.

With Fill The Feed, creators build content for brands but never post it to their own feeds. This allows brands to move faster in developing content, maintain more creative control, access diverse creators, and receive higher-quality assets compared to UGC (user-generated content). Because Fill The Feed values a creator’s content quality over their following size, it widens the pool of potential creator partners beyond just traditional influencers.

“Our clients are asking for creator content to build out their social media feeds, paid media ads, product detail pages, and to capitalize on current cultural moments,” commented Linqia’s CEO, Nader Alizadeh. “Fill The Feed brings it all together, with creators with a proven record of delivering high-quality content that brands generate significant value when repurposing.”

Historically, brands relied on traditional production or user-generated content. However, the former can be very costly with long turnaround times, and the content may not be optimal for social media. The latter is often social in nature, but not at the quality level enterprise brands expect. Fill the Feed provides the optimal balance.

Linqia finds Fill the Feed creators using its proprietary platform, Resonate, which identifies creators with a history of creating ultra-premium content. When Fortune 500 brands began asking Linqia for a higher volume of content to leverage in other digital channels, Linqia could deliver on the market need using its existing technology and infrastructure.

Because Fill The Feed may be used to enhance an Amazon product listing, launch a social account, or bolster a brand’s website content, in some form or fashion, all brands can benefit from Linqia’s new offering. In fact, Linqia clients are already executing Fill the Feed campaigns, from health and wellness brands to car manufacturers.

Linqia’s Fill The Feed offering launched in June 2023 and is now available to all brands.

Linqia is the calm in the chaotic sea of influencer marketing. It is a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence.