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InMobi Announces its Global, Long-Term Net-Zero Carbon Aspirations with SBTi

InMobi is striving to make ad tech more sustainable with its recent, global commitment to Science-Based Targets Initiative (SBTi)

InMobi is striving to make ad tech more sustainable with its recent, global commitment to Science-Based Targets Initiative (SBTi), an organization that drives ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets in line with the Paris Agreement. More than 4,000 businesses around the world partner with SBTi to reach net-zero carbon emissions and help curb global warming. 

InMobi’s official commitment to ‘Near Term’ and ‘Net-Zero’ categories on SBTi’s target dashboard initiates a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards. 

“InMobi’s science-based targets commitment is a pivotal step in our journey for decarbonization and a net-zero climate goal. In the coming year, we will execute a clear strategy to maximize energy efficiency and minimize waste in our operations,” says Kunal Nagpal, Chief Business Officer at InMobi. ” We look forward to working with our partners in the programmatic advertising space to create a more sustainable ecosystem, one impression at a time.”

Dedicated to reducing waste and demonstrating sustainability through different initiatives, InMobi continues its partnership for the second year with Givsly, the leading purpose driven B2B marketing solution. In addition to annual participation in Givsly’s Season Without Swag, a campaign to replace material gifts with nonprofit donations during the holiday season, InMobi will share the stage with Givsly at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.

InMobi is also a founding member of AdTechCares, a 501 (c)(3) organization that leverages ad tech to combat misinformation and keep humanity well. Most recently, InMobi was the primary audience partner in its campaign with AdTechCares and Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere. The global campaign encourages climate action through powerful messaging that targets individual and systemic changemakers. 

InMobi  is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. To learn more, visit inmobi.com.