While ICF Next is a consulting agency with broad capabilities spanning loyalty, digital, technology, advertising and more, the firm has particularly drawn notice for its best-in-class offering in public relations.
The Holmes Report, one of two leading PR trade publications, named ICF Next its 2019 Digital Agency of the Year, one year after awarding the firm Consumer Agency of the Year honors. In the publication’s exhaustive research,150 firms competed for 14 “Agency of the Year” slots. ICF Next was chosen because it “shows a profound understanding of how to master and thrive in the incredibly crowded digital realm; this is why they are making a debut on the digital list." They also said that the work done at ICF Next, “shows a profound understanding of how to master and thrive in the incredibly crowded digital realm; this is why they are making a debut on the digital list.”
The Holmes Report isn’t alone when it comes to lauding ICF Next’s PR chops. They were also recently named a finalist for a different Large PR Agency of the Year award. 2018 was an example of the agency moving up in weight class: ICF Next (then operating as Olson Engage) won the publication’s Midsize Agency of the Year honor.