ICF Next Government Team Snags PRSA Awards for Two Campaigns

The ICF Next Government Team landed two awards from the Public Relations Society of America (PRSA) for recent campaigns. They won a PRSA Georgia Phoenix Award for Integrated Communications for their work on CDC’s “Viajo sin zika” campaign, created to increase awareness of the virus among the nation’s Hispanic and Latino communities. The campaign educates those traveling to Latin America and the Caribbean on steps to prevent the spread of Zika. Featuring materials in both English and Spanish, the campaign generated over 110 million impressions through a mix of paid and social media. The team also won a Philadelphia PRSA Pepperpot Award for Marketing Communications for PECO’s, “You can’t control everything,” campaign promoting their Energy Assessments program. The campaign achieved 110% of the program’s goal for scheduling home energy assessment appointments and saved 2,341 MWh of energy, enough to prevent the greenhouse gas emissions related to 289 homes’ electricity use for one year.