How Melinda Han Williams Is Bringing The Power of Physics To Ad Tech
Dstillery would like to congratulate our Chief Data Scientist for being named one of Ad Age’s 2021 40 Under 40 honorees
The chief data scientist at Dstillery is one of Ad Age’s 2021 40 Under 40 honorees!
Melinda Han Williams is bringing scientific rigor to ad tech in her role at audience solutions company Dstillery, where she’s pioneering a new, ID-free way of targeting customers.
The former physicist, 38, oversees the company’s new ID-free Custom AI product. Having kicked off its development in January 2019, a whole year before Google announced it would no longer support cookies in Chrome, Williams was already ahead of the game. The tech works by using privacy-friendly signals to predict which ad impressions will be most valuable to each advertiser. Its recent patent award marks Williams’ fifth as an inventor across both physics and ad tech.
Williams studied electronic transport in nanostructured graphene devices before joining Dstillery in 2013—her first job outside of academia. “This industry was appealing because the data is so rich and there are so many greenfield problems with no established solution,” she says. “Luckily, the industry has continued to change fast enough that there is never a shortage of new problems to solve.”
We are so proud of her and all of her accomplishments.
Read the full article in AdAge here.
