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Francine Li Joins Riot Games as Vice President of Brand Management and Marketing

Riot hires former Netflix brand leader to level up player experiences

Los Angeles - November 2, 2021 -- Riot Games, the developer and publisher of titles including League of Legends and VALORANT, today announced that Francine Li has joined the company as Vice President of Brand Management and Marketing. Reporting to Jason Bunge, Chief Marketing Officer, she will lead and build a portfolio of brand marketing leaders responsible for multiple game genres and help develop integrated marketing campaigns to drive long term player engagement, brand and user growth.

“We’re so excited to welcome Francine to the team as we continue to bring Riot’s products to players around the world in new ways,” said Jason. “Francine brings a fresh and extremely diverse perspective from her work across entertainment, tech, consumer goods, and retail that will be essential in discovering ground-breaking stories to tell for Riot’s growing universe. Her awareness of the broader marketing landscape comes at a pivotal moment for Riot as the world of gaming continues to collide with entertainment.”

“Building emotional bonds with consumers is something I’ve always been passionate about,” said Francine. “Riot’s unwavering commitment to its players across the games and entertainment landscape has brought people together to form real relationships, which I find truly inspiring. I can’t wait to embark on this new adventure and help create more authentic and emotionally-charged experiences to usher in the next generation of fans.”

Francine brings with her over 15 years of creative brand marketing experience, working with global brands including Netflix, Procter & Gamble, Lay’s, and ESPN. Most recently, she served as the Global Brand Marketing Strategy Lead at Netflix, where she spearheaded brand strategy and led development of award-winning campaigns which celebrated diverse and inclusive storytelling within the entertainment industry.


Media Contact
Elisabeth Korody, Riot Games

Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, we released our debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. Founded by Brandon Beck and Marc Merrill, and led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California, and has 3,000+ Rioters in 20+ offices worldwide. We're certified as a Great Place to Work and we’ve been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility."