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Flashtalking strengthens global verification offering with senior hires

Latest appointments reinforce commitment to ‘verification, quality and transparency’ for brand and agency clients

Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, recently announced a number of senior hires as it advances its global verification offering.

The latest appointment sees James Whitbread, formerly Programmatic Director AUNZ at DoubleVerify, join the business as Sales Director for the JAPAC region. He follows recent US hire Michael Tuminello, who as Vice President of Strategy, will be responsible for the strategic expansion of verification, as Flashtalking continues to deepen its commitment and expand its operations in this area. Tuminello has spent over 15 years in leadership at companies including Integral Ad Science, Innovid and Sizmek.

Flashtalking recently acquired anti-fraud innovator Protected Media, and became the only independent ad server with an MRC accredited solution for Sophisticated Invalid Traffic Detection and Filtration in OTT – strengthening its OTT/CTV capabilities and reinforcing its commitment to these channels and the brands placing their trusted advertising dollars there.

James Whitbread brings with him over 17 years’ media experience across various ad tech, digital and programmatic digital out-of-home (DOOH) businesses, and in his new role at Flashtalking, he will be responsible for developing strategic solutions for clients and agencies across the JAPAC region – including Singapore, Thailand, Malaysia, India, Japan, Indonesia, along with Australia and New Zealand. In his role as Programmatic Director AUNZ at DoubleVerify, he was instrumental in the digital media measurement and analytics platform’s expansion into the Australian and New Zealand markets.

With his dual knack for the development and evolution of product, Michael Tuminello has been responsible for flagship version 1.0 products as well as leading improvements to existing platforms. His expertise will be instrumental in bringing Flashtalking’s verification and video offerings to market globally across the US, Europe and APAC and refining them to keep pace with a rapidly changing market.

“Both James and Michael are extremely experienced within the digital space and have extensive knowledge when it comes to understanding the needs of clients,” commented Flashtalking CEO John Nardone. "Brands and agencies see digital as key to their advertising strategies, and trust Flashtalking to help them operate confidently and securely at scale. Being on top of verification, and all things video in the new omnichannel ad tech reality, is vital, because we serve our clients at such deep levels. We cannot waver in our commitment to verification, quality and transparency, to ensure they get the advertising they deserve.”

About Flashtalking

Flashtalking is the leading global independent primary ad server and analytics technology company. We use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands.

Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and advanced analytics. We support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing.

Born in the UK, Flashtalking is jointly headquartered in London and New York and established worldwide. Its presence spans the globe with offices in Barcelona, Paris, Milan, Cologne, Amsterdam, Leeds, Sydney, Singapore, Tokyo, Hong Kong, San Francisco, Chicago and Los Angeles. For more information visit www.flashtalking.com

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