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    <title><![CDATA[From Awareness to Action: Rethinking Mental Health Campaigns]]></title>
    <description><![CDATA[How to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/from-awareness-to-action-rethinking-mental-health-campaigns/</link>
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    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[PSAs: Public Service Announcement Campaigns]]></category>
    <pubDate>Thu, 01 Oct 2026 17:41:56 +0000</pubDate>
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    <title><![CDATA[The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao]]></title>
    <description><![CDATA[Why Snap is betting on real connection over passive scrolling.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-great-brand-secret-know-exactly-who-you-are-ft-snap-cmo-grace-kao/</link>
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    <category><![CDATA[C-Suite]]></category>
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    <category><![CDATA[Marketing Vanguard]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 01 Oct 2026 17:24:49 +0000</pubDate>
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    <title><![CDATA[Why Scarlett Johansson&#8217;s Low-Profile Beauty Brand Couldn&#8217;t Last]]></title>
    <description><![CDATA[The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The [&hellip;]]]></description>
    <dc:creator><![CDATA[Andrea Michelson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/why-scarlett-johanssons-low-profile-beauty-brand-couldnt-last/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Thu, 01 Oct 2026 17:02:37 +0000</pubDate>
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    <title><![CDATA[Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets]]></title>
    <description><![CDATA[MS NOW’s The Rachel Maddow Show is strong in demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-sept-21-2026-cable-news-ratings/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 01 Oct 2026 16:42:51 +0000</pubDate>
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    <title><![CDATA[OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation]]></title>
    <description><![CDATA[The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/openweb-insolvency/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1962625</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 01 Oct 2026 16:08:39 +0000</pubDate>
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    <title><![CDATA[Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk&#8217;s Pitch Lose its Punch?]]></title>
    <description><![CDATA[In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products. ]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/programmatic/google-gets-to-keep-its-adtech-stack-intact-does-the-trade-desks-pitch-lose-its-punch/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[General]]></category>
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    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 01 Oct 2026 16:00:32 +0000</pubDate>
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    <title><![CDATA[Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC]]></title>
    <description><![CDATA[Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/red-antler-owned-creator-studio-wants-to-fight-ai-slop-with-ugc/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Media Agencies]]></category>
    <category><![CDATA[Performance Marketing]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 01 Oct 2026 14:47:15 +0000</pubDate>
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    <title><![CDATA[Week of Sept 21 Evening News Ratings: ABC Grows in Viewers]]></title>
    <description><![CDATA[World News Tonight had its most-watched week to start a new season in six years.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-sept-21-2026-evening-news-ratings/</link>
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    <category><![CDATA[ABC]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 01 Oct 2026 13:58:08 +0000</pubDate>
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    <title><![CDATA[Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot]]></title>
    <description><![CDATA[Hallmark teams up with iSpot for outcomes-based measurement at scale ahead of Countdown to Christmas.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/hallmark-advertisers-measurement-ispot/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Measurement]]></category>
    <pubDate>Thu, 01 Oct 2026 13:11:06 +0000</pubDate>
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    <title><![CDATA[Sallie Starts Serving Ads to Students Looking for Scholarships]]></title>
    <description><![CDATA[Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/sallie-starts-serving-ads-to-students-looking-for-scholarships/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <pubDate>Thu, 01 Oct 2026 12:48:53 +0000</pubDate>
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