CreatorIQ, Tribe Dynamics Uncover Top Fashion and Beauty Brands Leveraging Influencers
FashionNova, TULA and ColourPop Top Rankings Based On Earned Media Value
Any ranking of the top industries using influencer marketing—or benefiting most from creator campaigns—would put beauty and fashion squarely in the lead… every time.
But that’s a broad market where the lines between fashion accessories and makeup brands are often blurred. With the creator economy they engage with now worth an estimated $100 billion, creating some distinction within this industry is more important than ever.
To provide a deeper understanding of the brands leading the way within the sector, influencer marketing analytics platform Tribe Dynamics (recently acquired by CreatorIQ) examined which brands outside the big-budget luxury fashion category generated the most Earned Media Value from creator campaigns over the course of the year.
It then organized the results by type (beauty, skincare, apparel) and ranked the top five brands in each category, along with the influencers driving the most value. Here are the results…
Top Brands by Earned Media Value (EMV) and Notable Influencers
Beauty
Notable Beauty Influencer
Jasmin Markovinovic (@beautybyminks on Instagram)
No. 1 EMV-driver for ColourPop
$4.8M EMV for ColourPop via 407 posts (Jan. – Oct. 2021)
Skincare
Notable Skincare Influencer
Peyton Baxter (@peyton.baxter on Instagram)
No. 1 EMV-driver for TULA
$2.0M EMV for TULA via 320 posts (Jan. – Oct. 2021)
Apparel
Notable Apparel Influencer
Hood Clips (@hoodclips on Instagram)
No. 1 EMV-driver for Fashion Nova
$32.0M EMV for Fashion Nova via 1.2k posts (Jan. – Oct. 2021)
It’s common for brands to measure their own creator campaign performance. But benchmarking those results against industry norms is less common. That’s why Tribe Dynamics and CreatorIQ are together committed to providing an end-to-end solution for marketers to find, activate, manage and measure their creator relationships. This uniquely positions them to give brands industry-standard models and data along with a 360-degree view of performance.
CreatorIQ recently held a webinar with industry experts in the fashion and retail industry focusing on how to turn this kind of engagement into sales through social commerce features. You can read the highlights here, or watch the full event on demand.
