Case Study: Streaming App Provider Uses VIZIO Home Screen to Drive Engagement
VIZIO’s Home Screen sponsorship is a prime place where streaming platforms can highlight their freshest content and influence engagement
The smart TV Home Screen has replaced channel surfing for viewers looking for new shows to watch. Instead of flipping, they’re browsing, making the Home Screen one of the most valuable pieces of advertising real estate for programmers seeking to connect content with viewers.
This appeals to both programmers and streaming app providers alike. Recently, a streaming app provider leveraged the VIZIO Home Screen to promote the streaming debut of a popular new movie release in order to drive engagement for its app. Our latest case study examined the execution and results of this effort.
Key insights from the case study include:
As the first stop on a consumer’s journey to decide what to watch, VIZIO’s Home Screen sponsorship is a prime place where streaming platforms can highlight their freshest content and influence engagement.
