San Francisco, CA — Captiv8, the #1 ranked influencer marketing platform for Enterprise businesses, is thrilled to announce its official partnership with Snapchat as an API Partner. This collaboration unlocks a crucial benefit for marketers: access to Snapchat’s Creator Discovery API and full-funnel influencer marketing metrics on the platform.
Snapchat will now allow partners such as Captiv8 to seamlessly access their entire Snap Star roster, which means third-party partners will be able to access crucial insights vital for discovering and activating influencers on the platform. Accessible metrics will include creator names, usernames, bios, total follower count, age demographic breakdowns, and more.
The integration of Snapchat’s Creator Discovery API further solidifies Captiv8’s commitment to providing simplified campaign management across all major social platforms, ensuring brands can use deep data and make the most informed decisions when selecting creators for their influencer programs.
The partnership sets the stage for transparent, full-funnel influencer and affiliate marketing on Snapchat, through a key set of features available through Captiv8:
- Discovery: Enhanced creator selection and discovery on Snapchat, with segmentation options by follower count and engagement rate.
- Content Approvals: Seamless media and post approval for Snapchat campaigns.
- Campaign Reports: Comprehensive Snapchat metrics integrated into campaign reports.
- Creator Authentication: Streamlined Snapchat profile authentication for accurate metrics.
- Affiliate Links: Creators will be able to generate unique affiliate links for Snapchat, enabling transparent conversion tracking.
But the partnership with Snapchat doesn’t stop there. Snap Stars, a select group of Snapchat’s creator pool, will have the opportunity to opt in and share even deeper data and metrics. Captiv8 will be able to report on vital insights for Public and Saved Stories, Spotlights, and Audience Insights. These rich data points will help brands and marketers create more effective and hyper-targeted influencer campaigns, ultimately driving better results.
“We are very excited to partner with Snapchat and looking forward to the opportunities this will create not only for our customers but for the creators on Snapchat,” said Krishna Subramanian, CEO of Captiv8. “The Creator Discovery API and access to Snap Stars’ metrics will further enable our partners the best tools to drive impactful influencer marketing solutions. Additionally, we are thrilled to offer managed agency services for media planning UGC ad campaigns, further solidifying our commitment to delivering world-class excellence in influencer marketing.”
About Captiv8: Captiv8 is a leading influencer marketing platform that empowers brands and agencies to discover and connect with influencers, manage campaigns, and measure their impact. With a global presence and a diverse roster of content creators in over 200 countries and territories, Captiv8 provides the tools and insights needed to execute successful influencer marketing campaigns. For more information, visit Captiv8.io.
For media inquiries, please contact: Raji Behniwal, Raji@captiv8.io