Brett Mowry Joins Empower as Senior Vice President, Intelligence
Mowry to Lead Agency Charge in Driving Significant and Sustainable Long-Term Growth for Clients by Seamlessly Integrating Intelligence into Marketing Strategy, Planning, and Activation
CINCINNATI – (January 19, 2022) – Brett Mowry joins Empower, The Un-Holding Company℠ as SVP of Intelligence bringing a wealth of experience that will help progress Empower as the industry leader in providing data-driven media solutions that perform and clients can trust. In leading Empower’s Intelligence division, Mowry brings together research, data science, media analytics, and data solutions to unlock performance by harmoniously developing holistic views of the consumer landscape, client brands, and campaign drivers.
“As we deliver through our consumer journey platform, EMerge℠, Brett’s experience in leading across research, data, and advanced analytic solutions provides us and our clients an ideal perspective,” said Rob FitzGerald, President and COO at Empower. “His grasp of the broad impact and responsibility of marketing provides a compelling direction to an already strong and flourishing team. In today’s marketing world, we must seamlessly bring together planning, investment, and intelligence services for our clients. Having Brett in place to represent Intelligence is a key component of how we enable this focus,” he said.
Prior to Empower, Mowry honed his analytical prowess in leadership positions across multiple global marketing agencies like OMD, Digitas and Wunderman. He has led significant marketing transformations for brands such as Bank of America, Whirlpool, Disney, Eli Lilly, State Farm, and the U.S. Army. Mowry also brings a strong collaborative approach from his training grounds at Price Waterhouse where he was key in growth initiatives at McDonalds, Bristol Myers Squibb, Unilever, and the U.S. Postal Service.
As the world of Big Data emerged, he leveraged his 20+ years as a key analytics and technology leader, to bring critical innovation to top-5 financial services, insurance and telecommunications companies in the evolution to modern-day artificial intelligence and machine learning engines. Furthermore, Mowry combines his experiences and passions to bring together business growth and social responsibility through data ethics and equitable use of Artificial Intelligence. He brings experience from leading an independent consultancy in this key area of today’s age where technologies can easily drive systemic bias in marketing.
Mowry is excited to help take Empower’s proven intelligence capability to the next level. Mowry stated “Empower has a powerful and unique client view to drive short- and long-term returns by bringing together research, analytics and data with our industry leading planning and investment practices. Backed by a strong team, we are working to embed Intelligence more deeply within our client solutions and measurement.”
His leadership team includes Sr. Director of Research, Allison Reebie, Sr. Director of Research, Saad Chaudhary, Sr. Director of Advanced Analytics, and Shreya Agarwal, Associate Director of Media Analytics and Insights.
Reebie oversees the research arm of the intelligence team and brings 14 years of Empower client experience. Leading custom consumer, brand and media-measurement studies, she delivers insights from agile data analyses and delivers proprietary primary and AI-driven research, including AI to address clients’ needs. Her team thinks beyond raw data to develop a singular perspective or story. She has championed research and consumer journey mapping for clients including Famous Footwear, Fifth Third Bank, Western & Southern, Wendy’s, Michael’s Arts & Crafts, and Rust-Oleum.
Chaudhary is a leader in Mix Modeling and Multi-Touch Attribution models has been leading retailer and CPG marketing measurement for over a decade, working closely on consulting and modeling engagements to drive sales, ROI and incremental conversions. Prior to joining Empower, Chaudhary held roles at both IRI and Nielsen. He has spearheaded marketing initiatives and measurement at Delmonte Foods, Nestle Purina, Kraft Heinz, Ferrero/Ferrara Candy, Sears, Kmart, Bayer Pharmaceuticals, Banner Health, Georgia Pacific Brands, Sunstar Americas, Unilever USA, and VTech/LeapFrog.
Agarwal and her team focus on uncovering cross-channel holistic digital learnings across clients. Using her penchant for telling data-driven stories, Agarwal commits to supplying real insights and not hollow observations. She has 10 years of experience facilitating clients in making agile & informed decisions. She leads projects developing and delivering robust Learning Agendas and Measurement Frameworks across multiple digital platforms and walled gardens. Her client experience includes PepsiCo, Coke, Clorox, Brooks, Famous Footwear, TriHealth and Indian IT & manufacturing clients.
