Natalie Faye does what she does best in these spots for La Brea Bakery bread: creating an authentic story around the brand. But she is still tasked with selling a product that needs to be featured, and in a very specific way that aligns with the client’s requirements for that brand. It takes both careful pre-planning and adaptability during the shoot to bring the story and the logistics together. In this case she accomplished both beautifully.
Represented by Sidecar.