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Assertive Yield Triples Revenue in 2022 & Expands Leadership Team

Assertive Yield has increased year-over-year revenue by 3x and appoints Ryan Abrahams as Chief Revenue Officer, Musarrat Bano as Head of Customer Success and Katia Moura Rodrigues as Head of Marketing.

Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022. With business acumen and flawless execution, Assertive Yield’s founder and CEO Nils Lind proves you don’t need venture capital to succeed and scale.

The company had a tremendous year in 2022, increasing year-over-year revenue by 3x, adding several enterprise partners to its roster, increasing its overall customer base by 70 percent, and adding more than a dozen new staff members to its ranks.

To continue accelerating its rapid growth in the coming year, Assertive founder and CEO Nils Lind announces the expansion of their leadership team with the addition of industry veteran Ryan Abrahams as Chief Revenue Officer; Musarrat Bano as Head of Customer Success, and Katia Moura Rodrigues as Head of Marketing.

“We have evolved and grown significantly since our launch in 2019 by being focused on developing the best product possible and on flawless execution thanks to our high-performance engineering team,” commented Nils Lind, CEO of Assertive Yield. “The fact we accomplished this much growth in such a short period of time all while being 100% bootstrapped and self-funded is a testament to our people, product, and focus. With this foundation, we saw the opportunity to expand our team with the best and brightest in the industry to further execute our roadmap and drive our continued success in 2023.”

Accommodating this growth Assertive Yield has brought in advertising industry veteran Ryan Abrahams as Chief Revenue Officer. Ryan brings with him an illustrious career spanning two decades in ad tech and programmatic sales, holding various roles in companies such as Admeld, Amobee iMedia Brands, Synacor, and STAQ. Reporting directly to the CEO, Ryan will be responsible for driving new client acquisition and increasing sales, while optimizing the company’s brand and visibility within the publishing and advertising tech ecosystems.

Musarrat Bano will also help drive Assertive Yield’s growth as their Head of Customer Success. Her background in AdOps for companies like Alphabet, HCLTech, and Automatad will prove essential in the retention of current and future customers and ensuring all client-facing operations run smoothly throughout the company.

Katia Moura Rodrigues joins as Head of Marketing. For more than 18 years, Katia has built a reputation around her expertise in managing and overseeing strategic marketing for SaaS products and brands such as AbbVie, TIVIT Labs, Siemens, and Bayer. She will be responsible for building out Assertive Yield’s marketing department, structuring the team, and building the brand as part of the company’s expansion strategy which includes the U.S. market.

“Ryan, Katia, and Musarrat will be instrumental in executing the company’s vision,” Nils continued. “They bring countless years of experience and expertise to the team making them invaluable assets to the future growth prospects of Assertive Yield. We are lucky and excited to have them on the team and look forward to what we can all achieve together.”

About Assertive Yield
Founded in 2019 by Nils Lind, Assertive Yield is a publisher-side intelligence solution purpose-built for yield management, optimization, and traffic shaping. Assertive Yield helps digital publishers and ad networks like Perion, Enthusiast Gaming, and LADBible understand and optimize advertising revenue by giving them the tools to understand the value of every visit, article, acquisition channel and advertising campaign in real-time. For more information visit:

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