Current role: “My role oversees brand strategy, partnerships, communications and creative direction. The Vrbo brand marketing team is responsible for increasing brand awareness, consideration and preference by communicating Vrbo’s unique brand proposition.”
Career path: “I began my career on the agency side at Grey London working on Nokia. (This was before the iPhone when Nokia was the coolest telecom brand in town.) I then moved to BBH, where I was lucky enough to live and work in London, Shanghai and New York, launching and building brands for leading CPG and telecom businesses, including Vaseline, Axe, Vodafone and Baileys.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in