Since joining e.l.f. Beauty in 2019, Kory Marchisotto has led the resurgence of its namesake brand e.l.f. Cosmetics. One of the creative minds behind the #eyeslipface TikTok challenge, CMO Marchisotto has leaned into social media and music videos to expand e.l.f.’s already significant reach. Described by CEO Tarang Amin as “a lightning bolt of bold ideas, passion, empathy and speed,” Marchisotto has used the company’s renegade spirit and status as a digital disruptor to provide cosmetics that are both high quality and affordable while pushing ideas of empowerment.