Deena Bahri

When Bahri joined StockX as the resale platform’s first CMO in September 2019, there was no way of knowing the kind of chaos the world had in store for her first year on the job. The pandemic quickly forced her to pivot her fledgling marketing operation to an all-digital team more or less overnight. While parts of the digitally native company were well positioned for such a change, Bahri found herself undertaking a crash course in digital events as the team struggled to translate their trademark physical activations into online experiences.