Postmates at Uber and TikTok

For a month late last year, TikTokers shared content and hashtags as part of TikTok and Postmates’ collaboration on TikTok Treats, a creator-led menu featuring some of 2020’s most popular food trends on the platform. Though limited to the Los Angeles delivery area, the finalists were chosen in a worldwide vote. The final menu included a #BentoBox by Sweetfin, #CloudBread by Dialog Cafe, #PancakeCereal by B Sweet and #WhippedCoffee by Coffee ‘n Clothes, started by TikTok creators @sulheejessica, @linqanaaa, @sydneymelhoff and @imhannahcho, respectively.