Zappos Chief Says Culture Key to Success

Tony Hsieh describes path from pizza to e-tailing

It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the shoe and clothing e-tailer as a role model would be missing the point.

Zappos CEO Tony Hsieh, speaking at the 2011 American Magazine Conference, said the most important thing a company can do is have a strong culture and hire people whose values match its own.

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