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Google’s Barry Salzman sees value in the ad industry initiative to develop common standards for measuring the reach of ads online—and across all platforms—but worries that some popular online sites will lose out.
During an Advertising Week panel discussion yesterday, Salzman described the group at risk as “torso and tail publishers,” which includes blogs. He noted that they’re not well represented within the group that’s developing the new measurement standards—a joint venture of the ANA, 4A’s, and IAB—and therefore may lack consideration in the process.
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