Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
The marketing world is slowly warming up to "augmented reality," a surreal hybrid of real life and video. But the slick efforts for GE's Smart Grid and Ubisoft's Assassin's Creed 2 don't hold a candle to the experimental game shown above. Created by the Georgia Tech Augmented Environments Lab and the Savannah College of Art and Design (yes, that's our second SCAD reference today), ARhrrr is a zombie shooter that you play through an Nvidia mobile device.