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"As we stand on the edge of possibility, we choose the path less traveled."
Set to to the grandiose tune of Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey, this new Lurpak butter ad from Wieden + Kennedy London (and Blink director Dougal Wilson) takes place in a world that looks like the love child of Stanley Kubrick and George Lucas.
Advertising the brand's new Cook's Range of oils and butters, the ad transforms ordinary (yet dramatically lit) kitchens into basically the entire universe.
Of particular note is the GoPro-meets-lunar-landing slo-mo shot of a woman dropping a yolk on an extraterrestrial landscape of beautiful flour.
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