Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the climbing-wall billboard; the hilarious pitch of catalog as tech device. Almost no marketer had a better year.
Now, Mother London gets the brand off and running for 2015 with the remarkable spot below, in which a flock of itinerant T-shirts are seen flying around the world before finally finding a home.
It was directed by Blink's Dougal Wilson—who actually made two of Adweek's 10
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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