Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad

No seriously, don't do heroin


Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin can utterly destroy your life.

It happened again Sunday, as the National Council on Alcoholism and Drug Abuse—based in the St. Louis area—made its second straight regional Super Bowl buy to address the dangers of the drug with some quite upsetting creative.

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