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Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment.
In an eerily quiet and hypnotically rotating road-safety PSA, the Utah Department of Transportation depicted a dead child lying in an overturned car. A dead kid. During the Super Bowl.
"Sam looks like he's sleeping, but he's not," the narrator explains. "He's not thinking. He's not breathing. He's dead."
Unlike many of the evening's ads, this one makes a very clear point: Unbuckled adults can pose a huge risk to other passengers, including children, in the event of a crash.
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