Wipe your backside with Mr. Alec Baldwin

Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Modernista! is rolling out (ha ha!) a toilet-paper-based promo for 30 Rock in The Netherlands, where it airs on Comedy Central. I dunno. I'm holding out for Tina Fey.

—Posted by David Gianatasio

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