The 'Will It Blend?' Blender Finally Meets Its Match

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Tom Dickson, the founder of hard-core Blendtec blenders and host of the brand's "Will it blend?" videos, hasn't found much he couldn't pulverize—from iPads to bottles of Old Spice. Now, though, he's found a worthy opponent—phone manufacturer Sonim's legendarily durable XP3300 Force phone. While the phone's shell and battery casing certainly took a beating, it came out a lot better than I (and probably Tom) expected. At the end, Tom says it "mostly blended," but that's pretty much hogwash.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in