Why Two Billboards in Massachusetts Were Made to Look Like They're Not Even There

Brian Kane's 'Healing Tool'


There are lots of ways to make billboards more appealing. You can turn them into art. You can make them into homes or playgrounds. You can get them to help the environment. Or you can just completely white them out.

The latest response to billboard blight? Seamlessly blending them into their surroundings.

That's what artist Brian Kane did over the past month with "Healing Tool," a project that took over two digital highway billboards in Massachusetts.

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