Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine

From a distance, there was a problem


Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance.

The Chicago board above, which carries the seemingly innocuous headline "Cover your home in a click," apparently looked mildly obscene to anyone who spotted it from afar. The "c" and "l" in "click" began to blur, and the sentence looked more like "Cover your home in a dick." (Which is clearly not sound advice from an insurance company.)

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