Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void.
Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback Burgers and Giraffas (a Brazilian chain with 10 Florida locations) in offering Peace Day co-branded burgers on Sept. 21.
Here's the note Burger King posted to its Tumblr:
Since each of these partnership-minded chains had already proposed the idea to Burger King, it's safe to say they're on board:
we're in! let's hash it out over some hash browns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in