Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
So, I’ve been watching this Wendy’s tree-kicking spot for a few weeks now, and I have to say I’m not a fan. In fact, it kinda annoys the hell out of me. At first I couldn’t quite figure out why. It doesn’t play off sexist stereotypes or insult my intelligence. So, why does it irritate me so much? After some hefty research, I decided: 1) It’s a looooong 60 seconds. 2) It has this wannabe-Crispin vibe that just falls flat.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in