Dunkin’ Donuts continues to profess its love for new spokesperson Rachael Ray. A new e-mail to the press today reiterates that Ray, “a lifelong Dunkin’ Donuts fan and customer, mirrors Dunkin’ Donuts core customer spirit—that of the hard working, energetic and down-to-earth American.” And, they might add, she has a pretty good mmm-face. Still, after her big Nabisco deal last fall, is she stuffing herself a bit too full of endorsements? Banterist thinks so, and has

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in