At first, “Milk to the Rescue,” the latest “Got milk?” spot from Goodby, Silverstein & Partners, is pretty amusing. Men frantically buy gallon upon gallon of milk, one even strapping cartons to his dog, as a love song plays in the background. One guys sneaks in to his home, frightened, with a boatload of milk and a bouquet of flowers and says tentatively, “Honey, I’m home!” A voiceover then tells us that calcium helps reduce symptoms of PMS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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