#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Ever wish you could buy 1,000 liters of boar sperm? How about a condom for every resident of El Paso, Texas? If so, you might want to create the next popular card game. Each of those purchases would set you back $70,000—which is the approximate net profit that the makers of Cards Against Humanity recorded from "pay-what-you-want" sales of a special holiday pack this month. The lovably depraved party-game hit of 2012, a sort of adults-only version of Apples to Apples, has put out a visual report of the sales experiment, showing how they could use the revenue to buy one private island, 5.8
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in