A way to keep stoneage meat nice and fresh


It might not be as tasty (or sparkly) as unicorn meat, but prehistoric meat can be decent, as long as it's still fresh. But keeping it from going bad over the millennia can be difficult—unless you have a Bosch fridge outfitted with VitaFresh technology. As part of this wacky promotion, DDB Germany actually wrapped up gigantic, realistic-looking cuts of dinosaur and mammoth flesh and placed them in grocery-store coolers—alternately bewildering and delighting customers. I'm not sure I'd want my supermarket joking around with mystery meat, but it's certainly attention getting. Shortlisted in this year's Promo Lions competition at Cannes.

—Posted by Tim Nudd