Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's "Greenlight a Vet" initiative.
The program, launched last week in association with veteran advocacy groups ahead of Veterans Day next Wednesday, asks Americans to change one light in their homes or offices to green in honor of those who have served.
"It's hard to show them our appreciation when, out of uniform, they're more camouflaged than ever," explains the voiceover in the 40-second TV spot below that gives an overview of the program.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in