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Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of the year.
Volvo U.K. and Grey London organized an initiative called "Be Scary, Be Safe" to make sure trick-or-treating kids are visible at night using its the reflective safety spray. Parents can purchase LifePaint from local Volvo dealerships (for just £9 a can), and download a set of skeleton stencils for free online.
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