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Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery

Walter Mitty promo budget buys 10,000 meals in Philippines

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it probably wouldn't occur to you to donate it all to the Philippines.

20th Century Fox contacted Neistat to ask him to make a video promoting The Secret Life of Walter Mitty. Neistat proposed that the studio instead let him use the budget to help recent victims of the typhoon in the Philippines, and somewhat surprisingly, Fox agreed.