Riding the viral success of numerous other evolution videos, a genre that started with "The Evolution of Dance," Breathless Resorts has scored a hit with "The Evolution of the Bikini"—an obvious crowd pleaser starring model and Vine star Amanda Cerny.
Vine stars are the new it thing in branded tie-ins, but there's nothing new about scoring hits for your brand via hot girls in bikinis. The almost two-minute clip, by digital creative agency Forge Apollo, covers the bathing suit's evolution from the 1890s to 2015 while it slowly uncovers Cerny in a through-the-decades striptease.
Her rack has already racked up 3 million views on YouTube and half a million more on Facebook.
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