If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you.
The tournament's organizers are paying an artist to climb up to a billboard each day of the competition and piece together a painting based on the event's notable moments and online chatter.
The first eight installments have included, for example, interpretations of Gaël Monfis's crushing 110 miles-per-hour match winner, 15-year-old Catherine "CiCi" Bellis's on-court antics and Roger Federer's selfie with Michael Jordan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in