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If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you.
The tournament's organizers are paying an artist to climb up to a billboard each day of the competition and piece together a painting based on the event's notable moments and online chatter.
The first eight installments have included, for example, interpretations of Gaël Monfis's crushing 110 miles-per-hour match winner, 15-year-old Catherine "CiCi" Bellis's on-court antics and Roger Federer's selfie with Michael Jordan.
Each day's addition is livestreamed on Facebook and later recapped in a YouTube clip.
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