Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically, in one of the spots, he appears to interrupt a couple in mid-blow job. The brand has since denied this interpretation, with the director of marketing telling British advertising site Campaign, "Admittedly, the woman is somewhat startled by Brian appearing in the car window, having been tying her shoelace."