A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.
A new case study video shows that it jointly promotes car-service app Uber and drinking establishment Alibi Bar, located in the city of Yekaterinburg. The cards, fitted with saliva alcohol test strips, were given to customers at the venue.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in