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Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.
Titled "How We Family," the ad is part of a broader effort to to challenge conventional—that is to say, conservative—definitions of family. Tylenol launched the campaign last fall by repurposing the classic holiday dinner scene in Norman Rockwell's painting "Freedom From Want," to profile contemporary families, including a lesbian couple who work closely with one woman's ex-husband to raise the children from both relationships.
Sure, the tagline is a little clunky.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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