Tweens take a shine to virtual advertising

Virtual Worlds News commissioned a report from Dubit Research on the virtual habits of 7- to 12-year-olds, and discovered some interesting implications for advertisers. Of 600 tweens surveyed, 73 percent said they belonged to a virtual world, with 43 percent palling around at Disney’s Club Penguin and 27 percent hanging at Habbo Hotel. The proliferation numbers are similar to those reported by the under-12 demographic in Nielsen’s summer survey (PDF link) of 40,000 British Internet users under 23—though Stardoll was leading that survey, followed by Club Penguin.